Business

How Coronavirus is shattering Fashion’s Global Supply chain

Sunday is the golden clasp that binds the family together and it was 9th February 2020 and I and my family were all busy talking and packing for an upcoming family wedding in New Delhi. That’s when my brother, a Supply Chain Manager in a Chemical firm comes up and said-“Sorry! I can’t make it, there is global supply chain crisis due to Coronavirus”. Undoubtedly, the virus outbreak has rattled the global economy, disrupting the overall supply chain and closing access to a profitable consumer market.

China is the world’s largest garment producer and fashion companies have been relying heavily to make a substantial share of their clothes. It’s not just garment manufacturing but even companies performing cutting and sewing who depend on China for trims such as cords, appliques and many more have also been severely affected.

Continue reading…

A declining trend in Instagram Marketing

Social media has become an inescapable part of our daily lives. We check our phones about 80 times a day and most of our screen time is spent on Facebook, Instagram, Snapchat, Twitter and other social media platforms. 

In recent times, Instagram had become one of the trending platforms for marketers, brands, influencers, bloggers etc. and tapped into the rising use of Stories and pre-empt the platform’s greater shift to e-commerce.

Continue reading…

How hazardous is blue of the blue jeans?

Jeans have become a part of everyday life and have come a long way from workers clothing to high fashion. Originally designed for cowboys and miners, modern jeans became popular in the 1950s among teenagers, especially members of the greaser subculture. Jeans were a common fashion item in the 1960s hippie subculture and they continued to be popular in the 1970s and 1980s youth subcultures of punk rock and heavy metal. 

Continue reading…
Bitnami