August 2019

Finding the perfect Nude Lipstick for Indian skin

I still remember standing on tiptoe in my grandmother’s bathroom and peeking over the counter to admire her pink fashion lipsticks. My grandmother had very few options that matched her olive skin tone and she remained loyal to those lip shades till her last day. In her days, “nude” which was originally named after the Western-European centric Caucasian skin tone included brown, tan, white and beige colors.

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A declining trend in Instagram Marketing

Social media has become an inescapable part of our daily lives. We check our phones about 80 times a day and most of our screen time is spent on Facebook, Instagram, Snapchat, Twitter and other social media platforms. 

In recent times, Instagram had become one of the trending platforms for marketers, brands, influencers, bloggers etc. and tapped into the rising use of Stories and pre-empt the platform’s greater shift to e-commerce.

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