How Coronavirus is shattering Fashion’s Global Supply chain

Sunday is the golden clasp that binds the family together and it was 9th February 2020 and I and my family were all busy talking and packing for an upcoming family wedding in New Delhi. That’s when my brother, a Supply Chain Manager in a Chemical firm comes up and said-“Sorry! I can’t make it, there is global supply chain crisis due to Coronavirus”. Undoubtedly, the virus outbreak has rattled the global economy, disrupting the overall supply chain and closing access to a profitable consumer market.

China is the world’s largest garment producer and fashion companies have been relying heavily to make a substantial share of their clothes. It’s not just garment manufacturing but even companies performing cutting and sewing who depend on China for trims such as cords, appliques and many more have also been severely affected.

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LUXURY- A climax in the timeline of events

Contentment is natural wealth; but luxury is artificial poverty, Socrates once declared. But spending a Sunday afternoon to buy a luxury product gives hedonistic pleasure to many. And today after all this while, I am starting to wonder why this should be the case. Why my favorite branded lipstick costs more than an Italian wine? Or why am I being charged several thousand dollars for a mass-produced handbag?

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Trending Colors of Autumn-Winter’19 that will keep you slaying

This year’s summer has barely ended, and we are already diving into checking the most chic colors for our Autumn/Winter 2019-2020 that will keep us slaying, based on the designers that serve us during the yearly grand marshals held in New York, Milan, London and Paris! The Pantone Color Institute has released their own color findings that will be on the streets by the year end.

Autumn Winter Pantone Color Shade Card
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Finding the perfect Nude Lipstick for Indian skin

I still remember standing on tiptoe in my grandmother’s bathroom and peeking over the counter to admire her pink fashion lipsticks. My grandmother had very few options that matched her olive skin tone and she remained loyal to those lip shades till her last day. In her days, “nude” which was originally named after the Western-European centric Caucasian skin tone included brown, tan, white and beige colors.

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A declining trend in Instagram Marketing

Social media has become an inescapable part of our daily lives. We check our phones about 80 times a day and most of our screen time is spent on Facebook, Instagram, Snapchat, Twitter and other social media platforms. 

In recent times, Instagram had become one of the trending platforms for marketers, brands, influencers, bloggers etc. and tapped into the rising use of Stories and pre-empt the platform’s greater shift to e-commerce.

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How hazardous is blue of the blue jeans?

Jeans have become a part of everyday life and have come a long way from workers clothing to high fashion. Originally designed for cowboys and miners, modern jeans became popular in the 1950s among teenagers, especially members of the greaser subculture. Jeans were a common fashion item in the 1960s hippie subculture and they continued to be popular in the 1970s and 1980s youth subcultures of punk rock and heavy metal. 

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Fashion in the rains!

Waking up to gray skies, muddy puddles and flooded roads is enough to suck your daily outfit motivation. And honestly, Indian downpour can be really cruel on your fashion. However, the right choice of fabric and footwear along with the correct blend of accessories will help you dodge your puddles.

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A little splash of NEON everywhere

Day glow brights are not just for the night! Every trend goes through a fashion cycle (viz Introduction, Rise, Peak, Decline and Rejection). However, the 1980s trend is now dominating the catwalk and the street style fashion. The neon colors spring 2019 are done in a maximizing way with monochromatic statements, energizing accessories and sporty influences. Here’s a trend alert on the neon trends!

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